Task 2 : Good Design

Snowsports Flaik
Designer : CMD Product Design and Innovation
Manufacturer : Snowsports Interactive

flaik is the world's first personal tracking device designed for skiers/snowboarders. Flaik tracks and records run by run performance and gives the riders the ability to monitor personal performance such as speed, distance, altitude and airtime. It is designed specifically for cold environments and it blends in well with current snow apparel. The eye catching red Flaik fits comfortably around the arm and attracts lots of attention. The rugged sports aesthetic and colour of the Flaik integrates very heavily into the already strong identity of the client, ‘Snowsports Interactive’. As the snow sports industry is highly fashion conscious, the Flaik was specifically designed to integrate with ski and snowboard apparel, while still fulfilling all design standards and needs for skiers and snowboarders alike.


















































Line : friendly, flowing lines with a curvy line to give the object smooth looking.
Shape : A simple smooth rectangular shape that looks modern
Pattern :the white component looks like a thermometer and the complements the white.
Texture : Smooth texture to allow comfort against the skin
Colour : The use of red and black to blend into skiers/snowboarders and the white thermometer shape makes it eye catching and fashionable.
Balance : The symmetrical design allows for the idea of balance.
Contrast : Red blending in with the white and the red against the black.
Proportion : The black case allows the fleik not to fall out and the black contrasts in colour with the red.
Scale: scale and size of the product is not too small, therefore it can easily and comfortably fit in the arms.
Form: With its modern design this product fits in well with the clothing gear worn by snowboarders and skiers.


reference used

http://www.flaik.com/thetag
http://www.icsid.org/feature/galleria/galleria59.htm
http://www.snowsportsinteractive.com/
http://www.core77.com/bullitts/2007/11/CMD-Flaik.asp?context_id=1&current_bullitt_id=558&current_bullitt_number=9
http://www.designophy.com/article.php?id=1882
http://www.indesignlive.com/articles/people/australian-international-design-award-winner