Thursday 4 September 2008















We need many kind of ingredients to make food perfect including salt and pepper and sugar.
The old salt and pepper shakers were the glass bottle with metal cap types which looked boring and heavy. There was not much joy from using one.

My target is 20-30 aged woman who likes cooking and decorating the house.
She is someone who has a steady income and pretty rich.

The 4 cone shakers can be used just by twisting the lid little bit and shake slightly.
The shape of the product is 4-cone shape connected together and a handle is adjusted by a pin so that it swings slightly and releases te ingredients from the shakers.

















The colour is not too bright as the target market is a woman who has pretty much money.
This shakers is easy to hold and can contain different ingredients all at once and can use those at once. Aloso it can be used as a decoration for the kitchen.
The unique shape would bring a new 'thing' to the kitchen which would add some new colour to the table and would enrich the experience.

7 comments:

tris said...

I like your idea, a shaker for more than salt and pepper is a great idea. The handle is great as it keeps them all together.

I can see how it would make seasoning food experience enriching as there is more to choose from and it is easy to carry (no need to juggle a plate and a cup and salt and peper to the table). however im not sure how you would tell which is which as they are the same colour.

Eric chau said...

Great product form for your target market and color choice. Nearly everyone enjoys food, and what a better way of enjoying it with shaker that does not feel like the ordinary shakers. I really like the form of the shakers but don't really understand how the the shaker's can be identified. Having all four is also a great idea as it would save time lifting the conventional individual shakers one by one.

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Ray V said...

A pretty good idea a decorating shaker! This product suits your target market pretty well and I like how you are incorporating mixing up to 4 different tastes in one, aswell as using just one at a time. The colours of product mixes well with the environment of the kitchen and the handle is well thought out as it can be hung on cupboard handles.

The thing about the design to me is that it looks to similar to christmas decorations, but overall well done.

Anonymous said...

I like your idea alot. looking around my kitchen has made me realise that you've got a good point, all of my shakers and herb dispensers are boring and blocklike.

I think your choice of color has been good because the metalic finish reflects a sort of sophistication rather than bright or fluro colours which would be more for a younger target market. By having the pink and soft blue tinge also helps to entice a female market.

The function of the salt shaker uses that of the old design which is good because it would not confuse the user with its operation. The salt shaker in essence is a very basic tool and by keeping the same working components it helps to satisfy the user as they wouldn't have to adjust to a new way of using a shaker.

One problem i thought there might be is that you have only chosen to use two different colours. By only having two differet colours for four containers the user might become confused by what spice is in which container. Perhaps you could have four different colours each one reprasenting a different spice/ seasoning.

The only other prblem i see with this design is the 'heart shaped' holding ring. The target market is women between 20-30 who are wealthy and i think the heart shape would be more suited to a younger age group. I think it detracts from the overall sophistication of the product. The rest of the product has straight lines and rigid shapes and the handle introduces these curves which do not match the rest of the product.

Over all i think you have done a good job with this project. The product would really help to boost the aesthetics of a kitchen and helps to contain spices and herbs in less space consuming way.

Nooblet said...

As a person who enjoys cooking herself, I can see how your design could easily fit into a woman's kitchen. It would make adding herbs and spices much easier.

I feel though, that if you had maybe added something to differentiate the serparate shakers, it could improve the design (just so the user knows what she is adding to her dish). Also, you have targeted a wealthy and sophisticated group of 20-30 year olds, but i feel that the heart shape you have used better suits a younger audience. Also, you have shown the product to hang/lie down, but as it is to be placed in the kitchen/dining room, maybe it would work better if it could stand on its own?

LiSa LI 3256755 said...

It fits the kitchen really well! I like the way how you place it on the hanld, easy to grab and use, just wondering how could you identify which is which? I think using 4diferent colour will be better, and instead of sharking all 4 of them, is there an easier way of doing so? Apart from that, good design and great outcome.